An array of effective marketing tools that target, impact and solicit response.
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FULL SERVICE DIRECT MAIL PRINTING
MBI creates and produces every imaginable size and shape letter, postcard, flyer, self-mailer and specialty mailer. MBI offers a wide variety of papers and envelopes with full color offset printing and full color digital printing to create mailers that stand out in every mailbox. Add MBI’s Industry leading 24 hour production turn around and it’s no wonder our clients tell us we are their leading source for Direct Mail. We look forward to showing you the MBI difference.
 Letters
Self-Mailers
                      | self-mailers
When what you want is to get your information in
the hands of your customers — literally into their hands —
choose the self-mailer. No need for envelopes. Your custom dynamic
content complete with graphics makes a visual presentation that
is immediate and immensely effective.
Economical and self-contained, self-mailers are
a powerful advertising tool. Maximize your message by utilizing
both sides of the paper. These full color marketing materials will
get your customers’ attention!
Point to any of our sample pieces on the left to see details.
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| Letter Sized4-panel rolling fold passport theme. |  |
| Service Coupons6x9 finished, horizontal, irregular fold. |  |
| DiecutHorizontal, irregular fold, finished 6x9 |  |
| Legal Size11x17 with scratch-off sticker. |  |
| Diecut10x16 finishes to 6x10 |  |
| Oversized Sales17x22 oversized sales |  |
| Tabloid sized11x17, 3-panel rolling fold. |  |
| Service Coupons8 x 16.5, finishes to 8 x 5.5 |  |
| 11 x 17 Service11 x 17 Service with trimmed sales insert. |  |
| 11 x 17 Service11 x 17 oversized with nested newsletter. |  |
| 11 x 17 Service11 x 17 Service, oversized with 2-panel fold |  |
| 12 x 18 Service12 x 18 oversized service & newsletter. |  |
| Triangle DiecutTriangle diecut finishes to 6 x 9.75 |  |
| Curving DiecutCurving diecut 10 x 16, finishes to 10 x 6 |  |
| Circle DiecutCircle diecut 9 x 14.75 finishes to 6 x 9. |  |
| Diecutwith attached scratch-off card |  |
| With Scratch-off2-panel, finishes to 6x9 |  |
| Tuxedo Diecut3-panel, finishes to 6x9.75 |  |
| Bow Diecut3-panel, finishes to 6x9 |  |
| Vehicle Diecut3-panel fold |  |
| Circle window diecut3-panel fold finishes to 6x9 |  |
| 2-panel Diecutwith attached scratch-off card |  |
Postcards
   | Postcards
Not just for travelers anymore.
When done right, a postcard can be enormously effective. The most
effective postcards have all or most of these five traits:
1. They’re simple
2. They’re timely
3. They’re printed on both sides
4. They’re attractive
5. They’re measurable
They’re
Simple
A postcard has to get attention while they’re
going through the mail. And a disorganized mass of information just
isn’t going to do it. Simple headlines like "Welcome"
or "We've Missed You" work best. An oversized 8"
X 5" card stands out in the mailbox and in the hand.
And don’t write a book. Make believe that every word is costing
you $1,000. Once you get the attention of someone looking at the
mail with "Welcome", just present the offer. Coupons,
discounts, and/ or FREE work best. Working with a professional can
set your piece apart and get results.
They’re
Timely
When asked what was the most effective mailer he ever created, a
highly regarded copywriter pulled out a postcard. On that postcard,
in big bold type, it said, "Your warranty expires October 26."
Do you have a timely message for your customers? Use it.
They’re Printed
on Both Sides
What are you supposed to do now that your warranty is expiring on
October 26? The answer to that question is on the other side of
the postcard.
A postcard has two sides. Use them. But that doesn’t mean
fill every inch. You may want to use one side like a poster and
the other side for a few details. Or put an ad on one side and a
personal message on the other. Remember to keep it simple.
They’re
Attractive
In some ways, the design of a postcard has to work harder than the
design of any other media. There are no envelopes to open or gimmicks
to play with. Your postcard doesn’t necessarily have to be
a work of art, but it helps to make it attractive. For instance,
you can enhance an invitation to your booth at the County Crafts
Fair with a nice picture of your wares. That way, it might hang
on the customer’s corkboard or refrigerator as a pleasant
reminder to visit you. A talented graphic artist can help you create
the right image.
They’re
Measurable
A postcard can also be coupon, a gift certificate, or a ticket to
an event. Ask people to present the coupon to take advantage of
an offer or promotion. Counting coupons helps you measure the effectiveness
of your promotions. That way you can better understand what worked
and what didn’t.
Point to any of our sample pieces on the left to see details. |
| 4 x 6 Standard4 x 6 standard postcard |  |
| 6 x 9 Standard6 x 9 standard postcard. |  |
| OversizedBig 9 x 12 oversized. |  |
Specialty Mailers
Latest & Greatest
New Creative
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